Māls & Uguns: ceramics studio shop

The brief

Māls & Uguns is an imagined ceramics studio run by two people. It sells one-off pieces and small batches, so the shop has to handle stock of single items and show that each piece is unique.

Approach

• Each piece treated as a specimen, with its own page and clear photography space.

• A simple checkout that does not ask for more than it needs.

• Fast category pages, so browsing does not wait.

• A structure search engines can read, set up with SEO and speed in mind.

Designed to

Let a buyer see that a piece is one of a kind, and buy it in a few steps.