Līdzsvars Physio: clinic site redesign

The brief

Līdzsvars Physio is an imagined physiotherapy clinic with a dated site. It is hard to book from a phone, and the services patients ask about are buried.

Approach

• Audit first. We list what works, what does not and what patients actually look for.

• A before and after structure: the same content, found in fewer steps.

• Services named plainly, with booking reachable from every page on a phone.

• A single-purpose landing page for one treatment campaign, and a redirect plan for the old addresses.

Designed to

Make the first booking take a minute on a phone.